Why do clients become fixated on impossible design requests?

By Prosyscom
In March 8, 2018
51 Views


One recent example, I had a client with a super tall logo. It was never going to fit into the navigation.

On mobile, especially, it would either have to be so tiny as to be illegible or basically take up the whole screen.

I went through this with her at least 10 times, explaining that most brands have different versions of their logo for web, and her logo simply would not fit in the navigation as is.

I even offered to put it elsewhere on every page and add it to a preloaded, so it could be displayed full size.

She got it.

But then she proceeded to come back to the issue over and over, day after day, like, “I know it won’t fit, but I would be much happier if we could use the logo as is in the navigation.”

WTF DO YOU WANT ME TO DO???

CHANGE THE LAWS OF PHYSICS???

What is going through a client’s head when they behave like this?

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