Graphic Designer’s Creative Experiment Shows The Power Of Visual Hierarchy

By Prosyscom
In March 8, 2018
56 Views



Image by Nei Valente and featured with permission

Nei Valente, a Brazilian street photographer and graphic designer at Superunion in New York, has created an interesting design experiment titled ‘Thoughts on Position’ that questions what different placements of objects might mean.

Surveying 288 participants from around the globe, Valente posed a number of vague questions and then brought the results to life by converting them into simple shapes and placing them in deliberate zones in a series of charts.

The final images are a testament to how visual hierarchy can be used to influence people’s feelings and ideas.

The designer explained that though the data—which he split into categories ‘Human Emotions’, ‘Social Perceptions’, and ‘Everyday Situations’—provide “limited context, we can imagine the application of these concepts in tangible ways.”

“Photographers use the position of elements to create emotions and perceptions about their subjects. A person in the center of the frame could communicate a different message than a person in the bottom right corner.”

“Architects and UI/UX designers… very often think about position in a more functional way, facilitating the interaction of the user and bringing attention to specific points.”

Check out some images from the project and view them all on Valente’s website, where you can also take a look at his photography and graphic design work that have been featured around the world. Additionally, you might want to follow him on Instagram to have his insightful street photography on your feed.

Human Emotions


Image by Nei Valente and featured with permission


Image by Nei Valente and featured with permission

Social Perceptions


Image by Nei Valente and featured with permission


Image by Nei Valente and featured with permission

Everyday Situations


Image by Nei Valente and featured with permission

View the full ‘Thoughts on Position’ project on Nei Valente’s website.

[via Digital Arts Online, images by Nei Valente and featured with permission]

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