Cheetos’ Weird AI App Crunches Your Cheesy Selfies Into Snack-Filled Collages

By Prosyscom
In March 9, 2018
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Composite image by DesignTAXI. Background images via PepsiCo

Cheetos’ odd new camera app promises the crispest photos—though not in the way you might expect.

The well-loved snack brand has launched ‘Cheetos Vision’, an AI-powered app that converts your photos into caricatures that seemingly look as if they’re fashioned with the iconic orange morsels.

Developed by the GS&P Labs at Goodby Silverstein & Partners, the AI builds upon Google’s open-source ‘Tensorflow’ machine learning framework to create a photography app that packs a crunch. The AI is trained to closely replicate the irregular silhouettes of Cheetos bits to fill in images completely—none of that bag-of-air nonsense.

“The Cheetos brand is always on the cutting edge of playful fun, so it’s only natural we would leverage AI to help fans see the world through a Cheetos lens,” explained Rachel Ferdinando, Vice President of Marketing at Frito-Lay North America.

Watch the ‘Cheetos Vision’ spot, which will be screened at SXSW 2018, and download the free iOS app here.


Video via Cheetos


Image via PepsiCo

[via Fast Company, video via Cheetos, images via various sources]

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