Cheetos’ Weird AI App Crunches Your Cheesy Selfies Into Snack-Filled Collages

By Prosyscom
In March 9, 2018


Composite image by DesignTAXI. Background images via PepsiCo

Cheetos’ odd new camera app promises the crispest photos—though not in the way you might expect.

The well-loved snack brand has launched ‘Cheetos Vision’, an AI-powered app that converts your photos into caricatures that seemingly look as if they’re fashioned with the iconic orange morsels.

Developed by the GS&P Labs at Goodby Silverstein & Partners, the AI builds upon Google’s open-source ‘Tensorflow’ machine learning framework to create a photography app that packs a crunch. The AI is trained to closely replicate the irregular silhouettes of Cheetos bits to fill in images completely—none of that bag-of-air nonsense.

“The Cheetos brand is always on the cutting edge of playful fun, so it’s only natural we would leverage AI to help fans see the world through a Cheetos lens,” explained Rachel Ferdinando, Vice President of Marketing at Frito-Lay North America.

Watch the ‘Cheetos Vision’ spot, which will be screened at SXSW 2018, and download the free iOS app here.

Video via Cheetos

Image via PepsiCo

[via Fast Company, video via Cheetos, images via various sources]


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