Apple’s Stores Are Now Being Likened To ‘Hell On Earth’ By Customers

By Prosyscom
In March 15, 2018


Image via TonyV3112 /

The late Steve Jobs had a clear vision for Apple Stores. He wanted to create a distinguished experience that would set them apart from regular retailers. The locations’ interiors were kept neat and minimalistic, and even laptops had to be aligned a certain way.

It was a recipe for success. Today, Apple has 501 stores in 24 countries, and they’re often packed—perhaps a tad too much.

Business Insider reports that shoppers have expressed their displeasure about their experiences in the tech counterpart to Disneyland.

“You don’t know what depression is until you have to book an appointment at the Apple store,” writes Twitter user ‘MixTapeTMZ’. The outlets have been likened to “hell on earth,” a “purgatory,” and even compared to the Department of Motor Vehicles (DMV), which is notorious for its long queues.

Business Insider also recounts a time when a fellow colleague visited a New York City branch, only to find herself in a “chaotic, hellish mess.” The store was filled to the brim, and it was difficult to tell which employee could attend to her.

Even employees are struggling with the stores’ business model. “We haven’t been able to keep up with traffic since I started eight years ago,” a senior staff member told the publication. “I wouldn’t even walk in the store because of how crowded it gets.”

Though, one would think that this can only be a good problem for Apple? Is it high time for company to rethink its retail game? Check out some tweets and see if you can relate to them below.

[via Markets Insider, cover image via TonyV3112 /]


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