Announcing Our Initial Schedule of Events for SMWLA- Prosyscom

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Social Media Week is pleased to reveal our initial schedule of events for SMWLA (June 12-14)!

This year’s lineup includes a mix of senior marketers, platform leads, and business minds who will inspire you around our global theme, “Closer,” and provide actionable insights that you can use to strengthen your efforts in 2018 and beyond.

Browse the initial schedule of events and save 30% on your pass by registering by 3/23.

Here’s a preview of what’s on deck, with more speakers announced soon:

Swiping Right to an Effective Marketing Strategy as a Global Brand

As a top-grossing app that’s facilitated more than 20 billion matches across more than 190 countries with 1.6 billion swipes happening every day, Tinder has worked hard and purposefully to ensure its brand voice remains consistent as it’s grown into a global empire.

As Tinder’s Head of Brand and one of the company’s first employees, Rosette Pambakian has played a key role in making sure that all of Tinder’s marketing efforts tie back to its mission to create new connections that can transform into real-life experiences and relationships. She will discuss the factors you must think about, whether you’re a startup or a global company, when it comes to taking your brand identity to the next level.

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How Offbeat Content is Breaking Through to The Coveted Creative Youth Demo

When social media burst onto the scene, traditional entertainment brands were quick translate their content strategies to the new medium. At the same time, a new class of digitally native studios emerged to rewrite the established playbook for filmmaking and entertainment.

In this session, you’ll hear from two members of the Super Deluxe team who will break down the anatomy of breakthrough storytelling for Gen Z and Millennial audiences and how they’re building multi-platform brands with large, engaged audiences from shorts on Facebook Watch to branded content collaborations to series on Netflix and beyond.

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Fly on the Wall: The Art of Social Listening

When 180LA was asked to create Postmates’ first-ever branding campaign, the agency did some sleuthing and quickly discovered that for Angelenos, Postmates is much more than a delivery service: it’s a friend that gets you. From the need to avoid driving on weekdays between 3 p.m. to 7 p.m., to those days when Abbot Kinney is #nothappening, the brand is woven into the fabric of everyday life in LA.

Brands that offer services usually deemed a “utility” don’t have to be limited to just that. Often, the brands that help us function every day are the most special and loved by consumers. Using the Postmates “We Get It” campaign example, we’ll explore how social listening allows marketers to observe the unprompted and unfiltered sentiments that consumers have for the brands they interact with, and demonstrate how, sometimes listening to and observing people in their everyday routines can be the best research.

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The Design of Everyday Brands

As marketers, it’s our job to help brands understand the expectations of consumers, and right now the expectations are shifting. As a brand, if you can’t adapt to what the customer expects, the experience of your marketing down to the transactions will not meet the expectation of the consumer. For social media leads, it’s not about the stunts or activations anymore. If you can’t align your brand’s supply change and friction-less conversion experience, you are going to fail. The model needs to change.

In this session, you’ll hear from Justin Marshall, POSSIBLE’s SVP of Emerging Services, as he explores how business and marketing should transform—everything from brand to content to pricing to supply chain—as a result of shifting consumer attention and shopping behavior.

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Why Everyday Brand Needs a Visual Language

Everyone from digital marketers to tech journalists are declaring the imminent death of text on the internet—along with the meteoric rise of video, photos, GIFs, emojis, and other visual formats. Online culture will soon be defined more by images than by the written word. Successful brands will have to expand their concept of visual brand identity in order to reach audiences and remain relevant.

In this talk, Ogilvy will discuss some key considerations for brands seeking to strategically develop a rich, complex, immersive visual language that helps forge emotional connections with audiences. From the use of custom GIFs to the selection of emojis, we’ll explain why everything matters when building a visual language—and how brands can make the most of it.

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Building the Agency of the Future: Fireside Chat with Jean Freeman, CEO, Zambezi

Ad agencies are under more pressure than ever before to deliver breakthrough creative work that effectively moves the needle for their clients’ businesses. Indeed, the agencies that are thriving in today’s marketing world are revising traditional models and building out new capabilities to deliver on the new and ever-evolving challenges that face brand marketers in all industries.

Adweek’s TL Stanley joins Jean Freeman, owner and CEO of Zambezi—an LA-based creative agency working with clients like Autotrader, Venmo, and Coca-Cola—for an intimate fireside chat. Their conversation will explore how Zambezi produces brand-building creative and share insights from the agency’s industry-leading diversity and inclusion initiatives, like Zambezi X.

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Join us at SMWLA, June 12-14, at the Broad Stage in Santa Monica. Register by 3/23 to save 30% on your pass.

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