The Top U.S. Media Publishers by Genre on Social Media in 2017

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Which were the top-performing publishers on social in 2017?

Powered by Shareablee data, the top brands ranked by total actions (Facebook, Twitter and Instagram) for each respective industry are shown in the ranking below.

In the Entertainment category, UNILAD continued to be one of the top overall publishers in terms of social actions – the publisher drew more than 1.3 billion total actions, an increase of 26%; total video views also grew by 36% to 37.2 billion.

Video content pushed Blossom to the top spot of the Home & Garden category. Total actions increased by more than 8x and total views increased by more than 5x.

HYPEBEAST maintained the top spot in Fashion & Style from last year, and more than doubled its total actions from 2016. Total video views also increased by 78%.

In the Travel category, National Geographic Travel stayed in the top spot with a 68% increase in total actions, while also growing it’s video views by more than 7x what it drew in 2016.

A few more notable highlights:

  • Complex topped the Men’s Interest category again with 426 million total actions.
  • Bleacher Report maintained the top spot in the Sports Genre with 1.1 billion total actions and 2.5 billion total video views.
  • For the Teen Genre, Teen Vogue remained on top with 72 million total actions.
  • Finishing in second in 2016, Cosmopolitan climbed into the top spot in 2017, garnering nearly 115 million total actions and 3.1 billion total video views.

There are some key notes to take from the list, particularly the growing emphasis on video content. That’s been largely reported elsewhere, but if you’re interested in getting a better understanding of how to make video work for you, these publishers provide some great examples, and are worth investigating as you go about formulating your strategy. 

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