As Facebook moves to capitalize on the growing popularity of messaging, Facebook-owned WhatsApp has this week announced the launch of WhatsApp business, their dedicated tool for brands.
As you can see from the screenshots, the new app adds a range of business-specific tools, including:
WhatsApp started rolling out their verified – or ‘confirmed’ – accounts last August, when they also announced their coming business tools.
At that time, WhatsApp noted that they would also be making it easier for users to understand when they were communicating with a business by changing the color of the text bubbles when engaging with brands. That doesn’t appear to be part of this first iteration of the tool – though they did also outline broader plans for a paid enterprise version, which is also set to come sometime in future.
As noted, given the rising popularity of messaging – and WhatsApp in particular – it makes sense for Facebook to launch business-specific tools for the platform. WhatsApp and Facebook Messenger are the two most popular messaging apps in the world, and as such, the benefits of WhatsApp’s business tools will be relative to your audience and who you’re trying to reach.
At the same time, they may also open up more opportunities for businesses looking to expand into new regions. While Messenger may be the key messaging platform in your region, WhatsApp is the leader in many others. With WhatsÁpp’s new tools, it may be worth investing in new opportunities to expand your reach.
WhatsApp Business is available from today via the Google Play store in Indonesia, Italy, Mexico, the U.K. and the U.S. The app is rolling out to all other regions ‘in the coming weeks’.