With Facebook moving to further squeeze brand reach on their platform, more marketers are going to look to other sources to maintain their traffic, and one of those sources may just be LinkedIn.
The professional social network has been advancing its content discovery and distribution systems in recent times, and recently announced a renewed focus on Groups. Sure, LinkedIn is never going to drive anywhere near the amount of traffic Facebook can, but it could be another avenue for businesses to add to their content planning, focusing on a broader range of sources as opposed to putting everything in the Facebook basket.
Along this line, LinkedIn has this week published a new infographic which outlines exactly what marketers are looking for from the platform in 2018. The company recently posted a survey, asking marketers:
The results are below – some interesting insights which may help guide your planning.