A new year is here. Now people all across the web are getting ready to launch their new marketing campaigns, with high hopes for 2018. The time is right for some fresh, exciting content. But unfortunately, coming up with relevant topics can be difficult, especially when you’re planning out an extended editorial calendar – meaning you have to think of many, many, many topics to cover.
With so many subjects covered so many times before, how can you find valuable content ideas, of relevance to your audience?
The great thing about content is that it’s an ever regenerating source of information and creative flow. You just need those juices to get pumping again – here are some ways you can keep those ideas coming.
Good old fashioned keyword research is the most effective way to come up with content ideas.
Every content marketer knows what keyword research is, and how valuable it can be for generating valuable data-driven content. But if you’ve ever actually tried keyword research, you also know how overwhelming it can be. I get dizzy every time I start scrolling through hundreds, if not thousands of Excel rows – every little variation of pretty much the same phrase is a separate keyword.
In some cases, it may actually prevent you from getting inspired instead of helping your creativity.
I’ve found that getting organized with your keyword research is the key. You need a higher-level picture to get creative.
You copy and paste your keyword lists in and Serpstat will break your keywords into groups, so you can get the whole picture and more easily brainstorm topics and concepts to cover in your content:
Expand those topics to see more keywords inside each one (these can help structure your content into subtopics)
It can be difficult to come up with topics on your own, even with a lot of help. When that’s the case, having a couple of resources at hand can really help. But what would those tools look like? Here are some of the ones I really like:
There’s a lot of inspiration to take from the news these days, and you might be surprised by how easy it can be to relate a current event that might not, at first glance, seem connected to your industry.
Controversial topics that make people hot under the collar provide a fantastic opportunity to open up a conversation (or cause a fight, which can still be pretty great for traffic, to a certain extent).
Facebook is a great way to keep up with trending topics and news, both within your niche and outside of it.
Whenever you’re on Facebook connecting to family and friends, keep an eye on those trends and see if there’s anything that can be turned into a content idea to promptly catch the interest peak.
This one has multiple benefits and is one of the number one marketing trends of the moment. Influencers are people who’ve created a sphere of authority and branding on social media. Sometimes this is through a network platform, such as Twitter, Facebook or Instagram, other times it’s content-based, such as through a blog, or a YouTube channel.
Connecting with these influencers can be mutually beneficial, because it gives you both content ideas and a new base to widen your scope and viewer base. You can feed off of one another’s ideas, expand old ones and give them a fresh new outlook, and a lot more.
Viral Content Bee is a good platform to start your social media interactions with niche influencers because it’s heavily based on interactions. Submit your content and see social media influencers share it, then reach out to thank them and build on those relationships.
Still starved for ideas? You could always go the random route.
There are tools out there that can take your keywords and generate random topics based on them. Think of it as content madlibs – they aren’t perfect (and you’ll definitely want to re-tweak them before you use them), but they can, at the least, get your started.
There are two well known generators that I would recommend:
Start the year off with a boost to your content. That starts with good ideas, which are totally within your grasp. All you need are the tips above, a couple of free tools and you will be on your way.