For as long as I’ve been a marketer, I’ve observed people compulsively testing different social advertising tactics, often at the cost of campaign results. And while testing is a crucial part of any campaign, running tests with multiple ads is only valuable if you can accurately measure your results.
With Facebook Dynamic Creative, social advertisers can now test multiple creative elements within a Facebook ad campaign to see how they perform against a specific audience. This enables you to improve your Facebook ad performance, and continually optimize your efforts.
So how does Facebook Dynamic Creative work?
Dynamic creative essentially takes multiple different creative assets and automatically creates a series of ad variations which are served across your chosen Facebook ad placements. You can upload up to 10 images or videos, 5 different headlines, 5 different ad text variations, 5 ad titles, 5 link descriptions and up to 5 different CTAs to see which mix of ads perform the best.
The costly days of A/B testing are slowly fading with this new option, and the best part is that Facebook’s system will automatically optimize against your objective to ensure the best performing ad mix gets used the most. Pretty nifty.
To use Dynamic Creative, you’ll first want to navigate to the ‘Ad Set’ level of your Facebook ad campaign and flip the switch in the ‘Dynamic Creative’ section.
Once you flip this switch, navigate to the ‘Ad’ level of your campaign and you’ll see a little button allowing you to add fields near the text elements of your ad. This is where you’ll start testing your variations.
We have been testing Dynamic Creative with different clients, and it’s helping to give us a much clearer picture of what creative is (and isn’t) resonating with our audience. We highly recommend giving this feature a spin to see how you can improve your Facebook Ad performance.