Why Twitter Threads Will Boost Narratives

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A while ago I wrote about the importance of social media stories, and why they matter in the context of building a narrative. The platforms succeeding with the stories format have two things in common – ease of use and access to users.

And while Moments didn’t quite become the storytelling tool it could have been for Twitter, the platform recently announced that they’re rolling out a new ‘Threads’ feature (similar to the Tweetstorm for those of us who have been using Twitter for a while), which will enable users to build on a narrative as they go by bringing together strands of a larger story.

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